1. Me) I am a senior Marketing major at UF. My talents would have to be working with a team and dealing with people with all sorts of personalities. I also am very good at listening and improvising in various situations when the obvious solution is not working. I also have a background and experience with automotive mechanics with my at home and work experience. I aspire to be running a business, I enjoy a challenge and leading teams to success. If I were to start this business I would be very hands on and passionate about it, whenever my ideas come to life I treat them like my child to help them grow and prosper.
2. What am I offering to customers?) I am offering a simple product that can be installed in any vehicle where it will alert the driver of the vehicle their blind spots while driving so that can avoid any accidents while driving in any situation.
3. Who am I offering it to?) My demographic is any individual on the road in an urban area where there are many merging ramps for highways. As well as anyplace that has a vast amount of vehicles that causes traffic on a daily basis. Also, it is for individuals with vehicles that are not equipped with the "blind spot sensors" from the factory. All these customers have in common is having to constantly check their blindspots which mean taking their eyes off the road for a split second which can be dangerous.
4. Why do they care?) The customers will actually pay money for this product if they are someone who wants to have the extra confidence of driving on the road. Also for anyone who would like to add modern technology to any vehicle which can save them the cost of buying a new car.
5. What are my core competencies?) By offering a product that is simple and can be used in any vehicle and will allow the customer/driver who cannot afford the luxury vehicle that this type of service is offered in. What I have that nobody else has is the product to offer to aa wider audience to lead to a better experience on the road for all.
I do believe these elements do all fit together for the business concept. They touch on the points of what I am here for, what I am offering, what is its purpose and why it all matters. I feel all those points need to be touched for any business to have success. It gives a clear picture for others to learn what exactly is being offered. Without these you will have struggle sometime down the road with any business.
Feedback memo: Based on the feedback I was only really questioned on how is this different that what is already offered out there on the road now. I made it clear the difference here is offering a product that can be used in any vehicle, not just newer vehicles. Other than that everything else people enjoyed and supported and those ideas I kept the same.
I have seen your development of your product throughout the semester and I think you've done a great job of building upon it. I agree that these elements fit together nicely and it is obvious that your ability to problem solve shows itself through this. Simplicity is key and in maintaining a user friendly way of operating your product I don't see how it can't get going. People care about their safety, if you market it well it will be successful.
ReplyDeleteI'm not sure what the comments on your previous napkin post are but you seem pretty salty about them. Take a moment and try to see the positive in the criticisms instead of blowing them off and taking offense to them. The problem with this blindspot sensor system that I can see is effectively and cheaply notifying the driver of hazards without being distracting or doing serious modifications to the car.
ReplyDeleteHi Louis,
ReplyDeleteI like this idea. It reminds me of when back-up cameras first appeared on new vehicles. Once an entrepreneur saw the value of having the camera, an aftermarket kit was soon after on the market. I would advise you to search and see if this has not already been capitalized on by another entrepreneur. If not, you should jump on it and take this venture seriously. I don’t think you’re taking the idea very seriously as you elude to when you said, “Whenever my ideas come to life I treat them like my child to help them grow and prosper.” The reason I say that is because you also said, “If I were to start this business” and “The business concept”, instead of, “My business concept.” I’m not trying to give you hard time, I just think this is a great idea, if it’s not already on the market, and you should capitalize on it.
One last bit, you said without this technology, drivers have “to constantly check their blindspots which mean taking their eyes off the road for a split second which can be dangerous.” Won’t the driver still have to look at a screen to see if there is a car in their blind spot? Or will the driver be notified via a beep of some sort as soon as they turn on their blinker that someone is in their blind spot? I think explaining this aspect in a little more detail would help sell the idea better. Great job coming up with this great idea!
Good luck!